Senior marketing leadership for companies that cannot wait to hire full-time.
I work with founders and CEOs who need a marketing operator at the table — without the eighteen-month search and the seven-figure package.
Elena, in short.
I work with founders and CEOs who need a marketing operator at the table — without the eighteen-month search and the seven-figure package.
Twelve years across strategy consulting, in-house leadership, and venture-backed scale-ups. I take the seat, run the function, and leave you with a team that can hold the line after I'm gone.
Three pillars I return to in every engagement.
Two weeks of customer calls, data review, and team interviews to understand what is actually broken — and what is being mistaken for broken.
A written strategy built from the ground up: positioning, segments, channels, team shape, and the next four quarters of work.
I lead the team to deliver it. Weekly standups, monthly board updates, and a clean handover when an in-house CMO joins.
Two ways to work together.
Pricing is transparent. Choose what fits your moment — book directly below.
- Strategic DiagnosticHalf-day intensive · one-time
A focused half-day with your founding team. You leave with a written diagnostic, a positioning recommendation, and a 90-day plan you can execute without me.
£1,800Book diagnostic - Fractional CMO Retainer3 months minimum · ongoing
I take the CMO seat two days a week. Strategy, team leadership, board reporting, and hands-on work across the highest-leverage initiatives.
£4,500/moEnquire
Pick a time. Book directly.
Mon, Tue, Thu · 08:00–16:00 · Europe/Berlin. Times shown convert to your local timezone automatically.
All times in your timezone.
Selected work.
- Lattice CapitalFintech · Series B rebrand
Repositioned a B2B lending platform from a generic fintech story into a category-defining brand for non-bank lenders. Led the rebrand, refreshed the GTM motion, and rebuilt the marketing team around three core roles.
+62% qualified pipeline in two quarters - Northwind OSVertical SaaS · GTM build
Built the go-to-market function from zero for a SaaS platform serving North American HVAC operators. Defined ICP, designed the outbound motion, and led a four-person team to a repeatable sales cycle.
First $4M ARR in 11 months from cold start
"Elena did in six months what our last two CMOs failed to do in two years. She is the rare strategist who can also ship."
"We were on the verge of a bad CMO hire when Elena came in. She gave us the runway and the team to wait for the right one."
Get in touch
Send a message and I will respond within one working day.